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New Maturity Direct
April 2008 Mailing Schedule
Circulation: 1,500,000 households
Mail dates:
Apr 14 - May 8, 2008
Status as of May 2: Completed 6 days ahead of schedule
| STATE | HHs | # MAILED |
SCHED DATE |
ACTUAL DATE |
| Texas | 65,000 | 65,000 | Apr 14 | Apr 14 |
| Wisconsin | 35,000 | 35,000 | Apr 15 | Apr 15 |
| Kentucky | 16,000 | 16,000 | Apr 15 | Apr 15 |
| Misc* | 6,000 | 6,000 | Apr 15 | Apr 15 |
| New York South | 138,000 | 138,000 | Apr 16 | Apr 16 |
| Illinois | 90,000 | 90,000 | Apr 17 | Apr 17 |
| Minnesota | 28,000 | 28,000 | Apr 18 | Apr 18 |
| Colorado | 26,000 | 26,000 | Apr 21 | Apr 18 |
| Nevada | 30,000 | 30,000 | Apr 21 | Apr 18 |
| Florida | 180,000 | 180,000 | Apr 22 | Apr 21 |
| Maryland | 18,000 | 18,000 | Apr 23 | Apr 22 |
| Virginia | 35,000 | 35,000 | Apr 23 | Apr 22 |
| Massachusetts | 23,000 | 23,000 | Apr 24 | Apr 22 |
| Connecticut | 25,000 | 25,000 | Apr 24 | Apr 23 |
| New York North | 35,000 | 35,000 | Apr 25 | Apr 23 |
| Michigan | 31,000 | 31,000 | Apr 25 | Apr 23 |
| Pennsylvania East | 63,348 | 63,348 | Apr 28 | Apr 23 |
| Pennsylvania West | 46,352 | 46,352 | Apr 28 | Apr 24 |
| South Carolina | 23,000 | 23,000 | Apr 29 | Apr 25 |
| North Carolina | 42,000 | 42,000 | Apr 29 | Apr 25 |
| Alabama | 25,000 | 25,000 | Apr 30 | Apr 25 |
| Georgia | 40,000 | 40,000 | Apr 30 | Apr 25 |
| Arkansas | 15,000 | 15,000 | Apr 30 | Apr 28 |
| Tennessee | 26,000 | 26,000 | Apr 30 | Apr 28 |
| California South | 80,000 | 80,000 | May 1 | Apr 29 |
| Oregon | 18,000 | 18,000 | May 2 | Apr 29 |
| California North | 46,000 | 46,000 | May 2 | Apr 29 |
| Arizona | 47,000 | 47,000 | May 5 | Apr 29 |
| Washington | 20,000 | 20,000 | May 5 | Apr 29 |
| Iowa | 16,000 | 16,000 | May 5 | Apr 29 |
| Ohio | 73,000 | 73,000 | May 6 | Apr 30 |
| Indiana | 35,000 | 35,000 | May 7 | Apr 30 |
| New Jersey | 67,000 | 67,000 | May 7 | May 1 |
| Kansas | 14,000 | 14,000 | May 8 | May 1 |
| Missouri | 22,000 | 22,000 | May 8 | May 2 |
| ALL MARKETS | 1,500,000 | 1,500,000 | May 8 | May 2 |