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New Maturity Direct
September 2008 Mailing Schedule
Circulation: 1,500,000 households
Scheduled
Mail Dates:
Sep 2-26, 2008
Status as of Oct. 1: COMPLETED
Production problems caused changes to the original
schedule. All markets were in the mail as of Oct. 1.
| STATE | HHs | # MAILED |
SCHED DATE |
ACTUAL DATE |
| Indiana | 35,000 | 35,000 | Sep 02 | Sep 04 |
| Texas | 65,000 | 65,000 | Sep 03 | Sep 05 |
| Misc* | 6,000 | 6,000 | Sep 04 | Sep 08 |
| Ohio | 73,000 | 73,000 | Sep 05 | Sep 08 |
| Maryland | 18,000 | 18,000 | Sep 08 | Sep 09 |
| Virginia | 35,000 | 35,000 | Sep 08 | Sep 09 |
| Connecticut | 25,000 | 25,000 | Sep 08 | Sep 09 |
| New York South | 138,000 | 138,000 | Sep 09 | Sep 11 |
| Arizona | 47,000 | 47,000 | Sep 10 | Sep 12 |
| Massachusetts | 23,000 | 23,000 | Sep 10 | Sep 15 |
| New York North | 35,000 | 35,000 | Sep 11 | Sep 15 |
| Michigan | 31,000 | 31,000 | Sep 11 | Sep 16 |
| Pennsylvania West | 46,352 | 46,352 | Sep 12 | Sep 17 |
| Kentucky | 16,000 | 16,000 | Sep 12 | Sep 18 |
| Pennsylvania East | 63,348 | 63,648 | Sep 15 | Sep 18 |
| South Carolina | 23,000 | 23,000 | Sep 15 | Sep 19 |
| North Carolina | 42,000 | 42,000 | Sep 15 | Sep 19 |
| Arkansas | 15,000 | 15,000 | Sep 16 | Sep 22 |
| Tennessee | 26,000 | 26,000 | Sep 16 | Sep 22 |
| Alabama | 25,000 | 25,000 | Sep 16 | Sep 25 |
| Georgia | 40,000 | 40,000 | Sep 16 | Sep 25 |
| Colorado | 26,000 | 26,000 | Sep 17 | Sep 22 |
| Minnesota | 28,000 | 28,000 | Sep 17 | Sep 23 |
| Illinois | 90,000 | 90,000 | Sep 18 | Sep 24 |
| California North | 46,000 | 46,000 | Sep 19 | Sep 26 |
| California South | 80,000 | 80,000 | Sep 22 | Sep 24 |
| Kansas | 14,000 | 14,000 | Sep 22 | Sep 26 |
| Florida | 180,000 | 180,000 | Sep 23 | Oct 01 |
| Nevada | 30,000 | 30,000 | Sep 24 | Sep 29 |
| Oregon | 18,000 | 18,000 | Sep 24 | Sep 29 |
| Iowa | 16,000 | 16,000 | Sep 24 | Sep 29 |
| New Jersey | 67,000 | 67,000 | Sep 25 | Sep 29 |
| Wisconsin | 35,000 | 35,000 | Sep 26 | Sep 29 |
| Missouri | 22,000 | 22,000 | Sep 26 | Sep 29 |
| Washington | 20,000 | 20,000 | Sep 26 | Sep 29 |
| ALL MARKETS | 1,500,000 | 1,500,000 | Sep 26 | Oct 01 |