|
|
| The bottom line To provide our clients with the most cost-efficient and cost-effective medium to sell their products and services to the mature market.
The product
New Maturity Direct mails in January, April and September - the three "peak response" times to mail to the mature market.
We test our packaging designs in every mailing to assure highest possible response rates for every advertiser in every mailing.
We understand direct mail, and we understand the mature market. We know how to write copy and how to design effective direct-response offers that produce leads and sales.
We are committed to providing the highest quality service at a highly competitive price. You can deliver your message to our audience in a variety of formats for 2-5 cents per household, including list, postage, packaging, and 4-color printing on coated-stock.
You can mail to just one of four households in every MSA (providing valuable information about the geographic appeal of your product). You can target mature consumers geographically by selecting among 33 states.
You can test up to four variations of your offer, copy, or design, and apply what you learn to each successive mailing.
We can tailor a nationwide lead program to your industry or to your company and provide a variety of fulfillment services, including geographic routing of leads and phone inquiries.
The list
The next three mailings of New Maturity Direct will reach 4.5 million households in 28 states.
New Maturity Direct targets active retirees ages 62 to 82 with minimum household incomes of $30,000.
We continually build a house file of "high responders" based our prior response to our own lead programs, subscription promotions, and free drawings. Households on this list are dropped if they do not respond to at least one in-house promotion during the next three mailings.
Our list sources include compiled files, response files, and our house file of "high-responders." We test every list source in every mailing for responsiveness, and base future list purchases on past results. MSA selects are adjusted annually based on relative responsiveness.
Once your offer is working effectively, it will continue to work simply because we are presenting it to fresh prospects in each of three annual mailings. Each mailing is made up of up to 100,000 "high-responders" from our house file, plus fresh households from our compiled and response files that we have not mailed for a minimum of one year.
|
3 mailings per year